ZMI 104: Profits: Establishing profitability no matter how small the transaction

Faculty: Dr. Ben Lerner, Rob Archer, and surprise guest.

Live Class Replay

Live Class Week

Thursday, I, Dr. Ben Lerner, Founder of Zero to a Million Institute & Million Dollar Club will be going LIVE. I will be discussing business and entrepreneurial material. I will be jumping online LIVE September 28th, THURSDAY at 9:00 PM Eastern. You do not want to miss it!

The video will be available the following day if you happen to miss me live.

Keep your eye on your inbox for more details!

I hope you are all able to join!

Syllabus Focus Week

ZMI 104: Building Warriors through VIP Affairs

This weeks manual is titled BUILDING WARRIORS THROUGH VIP AFFAIRS.

By the end of this lesson, you will be able to:

• Discuss the concept of VIP affairs and explain the need of holding “pointless lunches and dinners” with clients.

• Explain the concept of customer insight and how to use it to create mission warriors.

• Understand the Elaboration Likelihood Model (ELM) and how to use it to pass on your message more effectively.

• Understand how mission-based organizations use ELM, central and peripheral routes, to gain massive conversion.

• Understand peripheral and central recipients of information and how to market to them more effectively.

At the end of the lesson, you will be able to answer 5 questions relating to this weeks content and they can be found in the Test Your Knowledge section.

BUILDING WARRIORS THROUGH VIP AFFAIRS is available as a downloadable PDF and in your binder.

Enjoy your next chapter and the beginning of your journey to success!

On-demand session by Rob Archer

Rob Archer shares the keys to profitability: How to thrive and grow wealth even when the transactions are small.

– Points related to setting up the business to succeed financially.
– Areas to focus on related to profitability regardless of transaction size.
– Methods of inventory and other cost controls.
– Actual accounting methods: how metrics are measured and profits are maintained in the weekly bookkeeping process.
– How the team is inspired and trained to get behind the vision and avoid loss you can’t afford.

On-demand session by Dr. Ben Lerner

CZMI 104: BUILDING WARRIOR THROUGH VIP AFFAIRS

Ready to launch month 4? In this video I will set the stage for this week and talk about some business concepts. We have another great faculty member this month. I will let you know what else to expect and continue to stay in touch.